Introduction
Having a hard time getting your business online without spending a fortune or learning how to code for weeks? You’re not the only one — putting together a professional website can be a mountain to climb for the professional entrepreneur, blogger or small business owner. And then comes Wix — the revolutionary website builder with the tagline, “Create a website you’re proud of” and “Create a website without limits.” Whether you’re a freelancer seeking a professional portfolio or blog, or you’re a business hoping for a site that’s got oomph, Wix says it has you covered. But it this truly the best website builder for 2025? I’ve investigated the features, pricing, and real user reviews to help you see. If you’re in the market for a beautiful, SEO-friendly website without the headaches, read on to see if Wix is the solution you need to step up your digital game!
What is Wix?
Wix is a behemoth of a website builder meant to make creating a website easier for anyone, whether you’re a first-timer or a professional developer. First started in 2006, it’s now used by millions from all corners of the world and in all kinds of functions, ranging from blogs to business sites. Its claim to fame? A drag and drop editor, 900+ customizable templates and an AI (Artificial Design Intelligence) website builder that does all the hard work for you – by building a personalised site simply by asking you a few questions. Its flexibility appeals to entrepreneurs, its blogging tools please bloggers, and its eCommerce features to help small businesses sell online have made it a success with the small business owners who swear by it.
Top Features & Benefits
Wix offers a complete toolkit for wannabe online entrepreneurs, bloggers and small businesses who want to sell online. Here’s a guide to some of its standouts and why they matter:
- AI Website Builder: Answer a few simple questions and Wix ADI (Artificial Design Intelligence) will build a professional website for you in under 10 minutes. Ideal for bloggers who want to skip messing around with the template, and get straight to writing.
- Drag and Drop: Create text, images, or buttons with drag and drop ease. Small businesses can customize designs to meet their brand without having to know any code.
- 900+ Designer-Made Templates: Select a stunning, professional-looking and mobile-responsive template — designs for portfolios, blogs, and e-commerce businesses. One small local café I know used a Wix restaurant template, and saw online reservations jump by 20 per cent.
- SEO Tools: Included SEO Wiz and SEO Assistant help you rank on Google. Great for small business owners going after organic traffic for keywords such as “best website builder.”
- eCommerce Capabilities: Sell and process orders and shipping from one dashboard. One small jewelry store saw online sales double after starting a Wix store.
- Marketing Tools: Generate Google, Facebook and Instagram ads, as well as AI-generated email campaigns. Bloggers can promote posts with ease, which means more clicks.
- App Market: 300+ apps (free and paid) for analytics, CRM, email marketing and more. Add tools such as Constant Contact to grow leads.
These qualities combined mean that Wix is a one-stop destination for creating and developing an online presence. “Wix made it look pro without me having to think about the design,” said Anika, a lifestyle blogger. “I was live in a day!” Another user, who is a small business owner, raved about the eCommerce tools: “I set my store up in hours and by this evening I was selling.” If you’re starting a blog or an online store, Wix will cut your work in half and provides better results than many of the other web design programs on the market.
Pricing & Value
Wix A free plan available with a few paid variants, depending on your needs. Its prices are competitive, particularly for small businesses and people who freelance and want to get the most value out of a paid plan. Here’s the breakdown, according to the most recent publicly available data from the site of a rival of WordPress, Wix (Go to Wix. com
| Plan Name | Price | Features | Best For |
|---|---|---|---|
| Free | $0 | Core functionality, Wix ads, limited space | Trying out the feature-set, personal projects |
| Combo | $14/mo | Custom domain, ad-free, 2 GB storage | Freelancers, bloggers |
| Unlimited | $18/mo | Unlimited bandwidth, 10GB storage, SEO optimized | Small businesses, growing blogs |
| Business | $23/mo | 20 GB storage, payment integration, eCommerce | Online stores, entrepreneurs |
| Enterprise | Custom | Advanced integrations, priority support | Big businesses, agencies |
Note: Prices are rounded up and based on annual billing. With an annual Premium plan, you’ll also receive a free custom domain for one year.
Wix’s free plan is ideal for testing, but the paid plans are really worth it. Freelancers who want a professional look without ads can use the Combo plan. The Unlimited plan is ideal for bloggers and small businesses looking for more bandwidth and SEO tools. Business is a can’t be beat value for any eCommerce store including payment integration, and inventory management. A startup I was working with made the jump to the Business plan and saved thousands compared to hiring a developer. Wix also uses a free domain for one year and promotions pop up occasionally (check their site for current offers!). Wix is very attractive compared to other website builders such as Shopify ($29/mo basic Ecom) in terms of price. Sign up for Wix free and see if it’s a good fit for you hustle!
Pros & Cons
Pros:
- Set up is super user-friendly—doesn’t require any coding or design knowledge.
- Rapid site creation via AI builder or templates (live in minutes!).
- SEO tools elevate rankings for keywords such as “Wix review 2025.”
- Cheap Hosting plans that include hosting, domain and SSL.
- A full spectrum of eCommerce and marketing tools tailored to small businesses.
Cons:
- Less customisable for power users compared to WordPress.
- No editing on the go mobile app (desktop-driven).
- Once a template has been installed things can get tricky if you decide to swap between them.
Wix is excellent for beginners or small businesses trying to create a basic website, but it could feel limiting to coders who want the full functionality. But for most people, its simplicity and outcome can’t easily be beat.
Who Should Use Wix?
Wix is designed for anyone looking to build a professional website (whether you’re a freelancer, small business owner or budding entrepreneur, you’ll find what you’re looking for here), and is a great starting point if you’re not technically minded enough to create your own site from scratch. It’s perfect for:
- Freelancers: One photographer created a portfolio with Wix and received 15 percent more bookings in a month.
- Bloggers: The blogging tools, templates, and SEO help you to write and rank posts quickly.
- Small Businesses: Restaurants, shops, or service providers, can create e-commerce or book online easily.
- Creatives: Show off your work with gorgeous portfolio templates for artists, designers, and more.
It’s not perfect for power users or business users who require more complex and custom sites — in your case, that could be WordPress, or hiring an actual developer. And for everyone else, Wix will give you a beautiful site that works in no time. A life coach acquaintance of mine deployed Wix for a booking site and experienced a 10 percent increase in inquiries. So if you want ease and impact I’d say Wix probably comes out all right.
Conclusion & Call to Action
Wix is the solution for entrepreneurs, product or service providers, organization, bloggers, small businesses and people who wish to have a website that sells in the digital community but at the same time simple to manage and SEO friendly. Its AI builder, drag-and-drop editor, and 900+ templates make creating a site easy, and built-in eCommerce, SEO, and marketing tools make growing a site simple. It’s not ideal for sophisticated customization but, when it comes to ease of use, affordability and effectiveness, it’s hard to fault in 2025. Time to make your business virtual? Sign up for Wix
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