Introduction
A small business or a blog can feel like juggling flaming torches at times, can’t it? With chasing leads, emailing brokering deals and speaking to customers, who has the time to grow anymore? That’s where Keap comes in, a powerhouse CRM and marketing automation application that claims it puts your sales and marketing on autopilot. Whether you’re a blogger looking to make money off your audience, an e-commerce entrepreneur scaling sales, or a mom and pop brick-and-mortar drowning under the weight of day-to-day chaos, Keap says it has the game-changing solution you’re searching for. But is it all it’s cracked up to be? In this Keap review 2025, I’m going to explain its features, pricing, and whether it’s the right CRM for you. Spoiler: It’s saved businesses like mine countless hours and tons of revenue, but let’s jump into it and see if it’s your cup of tea!
What is Keap?
Keap is the new name of what was formerly known as Infusionsoft, an all-in-one sales and marketing CRM geared for small businesses. It has a tagline which says, “Put Your Marketing and Sales on Autopilot” and that is exactly what it is. It is a cloud-based marketing automation and lead management software that offers four key features: email marketing, lead management, e-commerce and automation. Date It: Keap has helped more than 200,000 small businesses to grow by automating monotonous tasks, such as follow-up emails, payment reminders and lead nurturing.
Why do people love it? Small business owners, bloggers, and entrepreneurs have all kinds of great things to say about how Keap streamlines the process for them. My friend Sarah, a coaching business expert, loves Keap because it transformed her scattered lead follow-ups into an organized, automatic system that doubled her client bookings in six months! It’s used by real estate agents, coaches, e-commerce stores and even service businesses like salons or consultancies. With integrations to more than 4,000 apps through Zapier and nifty user interface, Keap is built to save time and make sales.
Top Features & Benefits
Keap is stuffed with tools that turn it into the go-to choice for small businesses seeking to grow without pulling out all their hair. The top 5 features and how they can help bloggers, entrepreneurs and small businesses:
- CRM & Lead Management: Keap‘s CRM allows you to store contact information including emails, phone numbers, meeting notes, etc., all in one location. You can use lead criteria like behavior (e.g., who clicked in your email) or source (e.g., the website form). PROS: Bloggers can see how subscribers interact with their content in order to deliver targeted offers, while businesses can build relationships with leads until the latter become paying customers. For example, one fitness instructor used Keap to segment her audience and saw a 20% increase in class sign-ups.
- Marketing Automation: A drag-and-drop campaign builder enables you to make “when-then” automations (“when someone submits a form, then send a welcome email”). It has premade templates for lead nurturing, follow-ups, and promotionals. Advantage: Commonly referred to as Email Drips and SMS Campaigns – Entrepreneurs are saving hours more automation so that no lead left behind!
- Email and Text Marketing: Keap includes 20% open and 13-click rates on average exceeding industry standards, so you can Also have a 20% open rate and 13% click rate with professionally designed emails and a system to send SMS to trigger automated emails to reach customers based on their actions in the moment. Send unique SMS or MMS text messages, informative reminders, or news headlines to your contact lists. Craftiness: Small businesses can reach customers personally, such as a bakery spreading SMS deals to local customers, generating repeat business.
- E-commerce & Payments: Generate quotes/invoices along with payment link via embedded payment options. You can also manage inventory and configure shopping carts. Benefit: E-commerce sales are simplified for business owners, such as a startup that reduced invoicing time by 50% with Keap’s automation.
- Appointments & Scheduling: Simply sync Keap to your Google or outlook calendar and share booking links or automated reminders. Pros: Freelancers and service-based businesses spare themselves no-shows, so they’re saving time and appearing more professional.
- Testimonial: “Keap’s automation cut my work by hours each week. I created a campaign to follow up with leads, and my conversions increased by 30% Jenna, Online Coach
- Testimonial: “The drag and drop builder is a lifesaver. I created my whole sales funnel in one day!” – Mark, Online Business Owner.
Pricing & Value
Keap pricing begins at $129/month, which is not cheap – but the ROI it provides can make it a good deal for smaller businesses serious about growth. Here is a breakdown of the plans as of 2025, according to Keap’s website and up-to-date web data:
| Plan Name | Price | Features | Best For |
|---|---|---|---|
| Keap Lite | $129/month (promo: $56 for 5 months) | CRM, email marketing, payments, 500 contacts, 1 user | Solopreneurs, new businesses |
| Keap Pro | $149/month (promo: $105 for 5 months) | All Lite features, advanced automation, 1,500 contacts, 2 users | Growing businesses, bloggers |
| Keap Max | $199/month (promo: $140 for 5 months) | All Pro features, lead scoring, 2,500 contacts, 3 users | Established businesses, e-commerce |
| Max Classic | Custom pricing (contact Keap) | Advanced e-commerce, fully customizable campaigns | Larger teams, complex needs |
Note: Pricing is per contact (i.e., begining at 5-10k = higher costs) and there’s a $1,500 one-time implementation fee to onboard, which also includes coaching and setup. A 14-day free trial is offered without a credit card, but you’re limited to 25 emails to help prevent spam. Text marketing (U.S. only) comes with 500 messages/month in Tier 1; upgrades begin at $24/month. Annual plans offer savings but cost a $299 early termination fee if you cancel early.
Is it worth it? For small business, the time saved by the automation versus hiring an assistant or using multiple tools is many, many hours of saved time. A real estate agent I know used Keap Pro to automate client follow-ups with drop-dead dates, which freed up 10 hours a week and boosted sales by 15%. If you’re a blogger or a freelancer, the Keap Lite plan is budget friendly and gives you the basics. Try it out for yourself via Keap’s free trial, here.
Pros & Cons
Here’s a balanced review of what Keap is good at and where it isn’t:
Pros:
- Robust Automation: Build automations with ease using the drag-and-drop builder and pre-made templates, freeing up time for busy business owners.
- Easy to Use Interface: A non-techie individual will also find the dashboard user-friendly, and the onboarding support help will to reduce the learning period.
- Strong CRM: Keeps track of all customer interactions, great for lead nurturing and relationship building.
- Deep Integrations: Integrates with 4000 plus apps using Zapier, like QuickBooks, Zoom, and Mailchimp.
- Better Email Performance: Above 20% open rates and a 13% click rate outperformed industry averages, and increased engagement.
Cons:
- Expensive for Startups: Begins at $129/month with a $1,500 implementation fee, which might be a high price for Bootstrap companies.
- Learning Curve: Although it is easy to use, the more sophisticated functions need some time to get used to, tactile learners in the larval stage have a bit of a tough row to hoe.
- Limited Reporting: Some users note that reporting isn’t quite as in-depth as competitors like HubSpot.
Keap is a monster when it comes to automation, but it’s not for everyone. Looking to save some money or only need basic email marketing tools offered, going with something less expensive like ActiveCampaign might make more sense.
Who Should Use Keap?
Keap is a small business owner, freelancer, and blogger’s dream for automation, so you can keep doing what you need to do and work on getting big and growing your business. It’s ideal for:
- Small businesses: Automate lead nurturing and sales pipelines to close more deals, such as a consultant who grew conversions by 25% with Keap’s email sequences.
- Bloggers: Make sure to send email and SMS campaigns to connect with subscribers and pitch affiliate offers or courses.
- E-commerce Stores: Features to organise products, customers, supplier, invoices, interactions with customers, payments for accounting services and more into one platform to make the process of Online sales easy.
- Service-Based Businesses: Whether you’re a coach, realtor, or salon – you can use our appointment scheduling and follow-up system to get customers in the door and reward loyal customers.
It’s not for:
- Big Corporates: Keap is designed for smaller businesses, so for large teams with advanced requirements, it may feel restrictive.
- Startups on a Budget: For a cheaper automation option, you might want to look at Encharge or ActiveCampaign instead ($129/month feels a bit on the high side).
Example: A freelance graphic designer created a more efficient process for scheduling appointments, used it to book clients on autopilot and freed up 5 hours a week — while scoring bigger projects because he comes off more organized.
Conclusion & Call-to-Action
Keap is a beast for small businesses, bloggers, and entrepreneurs who want to automate their marketing and sales efforts without hiring a team. Its CRM, email marketing and drag-and-drop automations combined help to save time and increase revenue while also making you look like a pro. The cost and learning curve may scare away a few startups, but the fact that Drop (20% email open rates, seamless integrations, done-for-you templates) is nine letters, but brings this much value, is tough to beat. If you’re ready to stop spinning your wheels and start growing, Keap’s 14-day free trial is an all-in-one no-brainer. Get started for free with Keap today and scale your business to new heights. Manual labor is not cool…Break free from the chains of manual labors and automate, expand and dominate in 2025! “Try This Tool Now”
Affiliate Disclosure
This post contains affiliate links, meaning DigitalToolPro.com may earn a small commission on purchases made through them, at no additional cost to you. We only recommend tools that benefit entrepreneurs, bloggers, and small businesses like yours—thank you for your support!
